If you're running a business, then you know that tracking your conversion rate is essential to determining the success of your marketing efforts. But what is a conversion rate, and why is it so important?

The customer journey is divided into different stages that together, if well-formed, create a harmonious journey for customers towards your brand. The first stage of this journey is known as Awareness.

In the different stages of the customer journey, we have one of them that although it is not so often mentioned, is crucial for a customer's decision in the purchasing process. This stage is known as Passive Consideration, and it is the one where the customer is already aware that he has an unresolved need...

Going through the Customer Journey your customer will land on the active consideration phase, which is when you are going to appreciate the customer's attention to your services, and walk them through this phase until the next one which will be the Purchase process…