Why Entrepreneurs Are Looking Towards Latin America for Nearshoring Opportunities

Latin America is proving itself to be ideal for investment. BY STEVE TAPLIN • JAN 11, 2022 Taken from: https://www.entrepreneur.com/science-technology/why-entrepreneurs-are-looking towards-latin-america-for/402693 Opinions expressed by Entrepreneur contributors are their own. Typically, the primary reason firms consider nearshore outsourcing is cost-effectiveness. A Deloitte Global Outsourcing Survey in 2020 found that 87% of IT businesses considered nearshore outsourcing to cut […]

Passive Consideration: A crucial step to bring your potential customers…

In the different stages of the customer journey, we have one of them that although it is not so often mentioned, is crucial for a customer’s decision in the purchasing process. This stage is known as Passive Consideration, and it is the one where the customer is already aware that he has an unresolved need and takes certain actions to satisfy it.