The customer journey is divided into different stages that together, if well-formed, create a harmonious journey for customers towards your brand. The first stage of this journey is known as Awareness.
While it is true that when implementing marketing strategies in a company, one of the main objectives is to generate “Brand Awareness”, we must keep in mind that this is not the same as Awareness in your customer Journey.
Have you ever wondered why you bought that appliance for your home that is now part of your daily life? Since when did you feel you needed it in your life? When did you decide to buy it? Maybe one day you went to a friend’s house and saw it, or maybe you read an interesting advertisement while you were at your computer or even listened to a podcast or TV show talking about all the benefits of that product.
Well, this is what we mean when we talk about awareness, which we can simply define as the stage in which a person realizes that he/she has an unresolved need.
It is essential as a brand to know what situations led the customer to purchase on the website to implement improvement strategies in the company and marketing plan.
Now, the next question we can ask ourselves is: How do I create an awareness campaign for my company? How can I create the need to acquire the product or service I am offering? As we know, we live in a world where the lifestyle is volatile and innovation and creativity play a fundamental role in the day-to-day, which is why companies are forced to keep up with this pace and evolve according to the environment. For this reason, it is necessary to be creative when implementing a campaign that generates interest in acquiring the product. One of the best-known and currently applied strategies is content marketing. Generating valuable content on different platforms will allow the public to consider ideas that they had not previously contemplated. Including the benefits, statistics, and real case situations regarding your product can help you to implant the need or at least the curiosity in the customer to investigate more about the topic.
When you build the customer journey and get a good workflow in it, it will allow you to generate awareness in your target audience by itself which leads to a reduction in the amount of investment for awareness campaigns.
Before implementing an awareness campaign it is crucial that you prepare your company, so be clear about your communication channels, the touchpoints you have with your customer, and of course the functions defined for each of them. It is important that you do not make the mistake of doing everything yourself, delegate responsibilities, organize your work team and the next time you need a product or service, ask yourself how, when, and why they need to acquire it was born.
These kinds of strategies can be very time-consuming when you don’t have the experience to implement them. Therefore, we invite you to leave your information in our form, so we can provide you with a free discovery session to help you maximize the potential of your business.