Advocacy as the final part of the Customer journey and the new beginning for your potential clients
If you’re running a business, then you know that tracking your conversion rate is essential to determining the success of your marketing efforts. But what is a conversion rate, and why is it so important?
Passive Consideration: A crucial step to bring your potential customers…
In the different stages of the customer journey, we have one of them that although it is not so often mentioned, is crucial for a customer’s decision in the purchasing process. This stage is known as Passive Consideration, and it is the one where the customer is already aware that he has an unresolved need and takes certain actions to satisfy it.
Conversion Rates: What they are and how optimize them
If you’re running a business, then you know that tracking your conversion rate is essential to determining the success of your marketing efforts. But what is a conversion rate, and why is it so important?